KFC NBA Integration

At the time, KFC had decided not to renew their sponsorship with the NBA, but they still wanted to maintain a substantial connection to the sport. I was in charge of connecting KFC to the fabric of the NBA broadcast, and won the client over over with the bucket-to-bucket connection known as the “KFC Bucket Chart”. Barstool called “Advertising 101”. The in-game NBA feature has glued KFC to the fabric of the game for 13 seasons, generating over $100m in sponsorship value.