Neat!

Storelli acquired and altered a fabric property that keeps us from looking sweaty from the inside out. I controlled the creation of the brand, first as an ingredient and then over time as a consumer-direct brand. 

The brief was airtight throughout— take the shame out of sweating and put the onus on our shirts to be better. We named it Neat! to give it some soul, married to a soft and encouraging, but noticeably technical visual language and voice.