Josh-Evan

Josh-Evan

Menu

Bright orange drawstring fabric bag tied at the top, printed with a bold black smiley face and the text “Smiley Co” above it against an orange background.

Details

:Poser

As Brand Director, I helped :Poser’s founder capitalize on the rise of generative AI launching an app focused on creating optimal profile photos. In the absence of regulations for using this “scary-good” technology, we saw an opportunity to be the most responsible voice in AI image generation and inspire creative professionals to Smile Responsibly.

Services

Brand Launch

Brand Strategy

Name

Brand Identity

Brand Direction

Brand Platform

Brand Partnerships

Merch Strategy

Year

2024

TRADEMARK VALUE

Smile Responsibly™

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.