
Details
:Poser
At the time of development, the world was just getting to know ChatGPT and knew even less about prompts and generative AI. Technology’s most significant impact on culture since the birth of the internet was happening in real-time. :Poser’s founder wanted to capitalize on these new capabilities and launch an app focused on creating optimal profile photos. With the absence of regulations for using this “scary-good” technology, we saw an opportunity to be the responsible voice in AI image generation.
Services
Brand Launch
Brand Strategy
Name
Brand Identity
Brand Direction
Brand Platform
Brand Partnerships
Merch Strategy
Year
2024
TRADEMARK VALUE
Smile Responsibly™










